
The best of brands gave their logos a minimalistic makeover. These designs helped the brands set themselves apart from the crowd.Īs we moved into the 21st century, companies began to modernize their logos. The competition gave birth to the first well thought out logo designs. As companies grew, so did competition companies started using brain power into branding. The concept of branding was relatively new and companies did not invest much into marketing their brands. Modern businesses in the 1900’s used logos only to convey the company name. The De Stijl movement is the foundation of modern minimalist aesthetics. The movement embraced the concept of abstract harmonic compositions and geometrics. The De Stijl (Dutch for “The Style”) movement which was headed by painters Theo Van Doesberg and Piet Mondrian along with architect Gerrit Reitveld, saw the rise of minimalistic concepts. The concept of “ma”, which roughly means “the space between two objects”, is greatly applied in Japanese design aesthetics. The Japanese were the first to use intentional minimalism in their creativity. A logo can be retained in the mind of the consumers for a very long time if minimalism is incorporated in a logo design. Our brains simplify complex images and structures to store them in the memory, which is why minimal creations are always a hit. Minimal compositions are extremely catchy and can be found everywhere including paintings, dance, films, theatres, music, photography and of course, LOGOS! Bauhaus culture rejected intricate and lavish compositions for more down-to-earth creations.

Influenced by the Bauhaus culture, minimalism is a result of the modernist movement of the 1960s. Minimalism, simply put, is a design approach that uses existing elements, simplicity and maximum use of space. And the solution is… MINIMALISM! Incorporating a minimalist approach into your logo will not only make your brand look sophisticated but also put you way ahead of your competitors. However, there is one quick solution which will save you time, competition and give your brand a contemporary look. Ballers need to bounce, and with the ASTROLOUBI, they will feel like they’re flying.Deciding the kind of logo you want for your business can be tricky and difficult. Additionally, the shoe is lined with a durable, fast-drying, red lining. For the first time, it features a featherlight, breathable lycra-covered open foam Loubi red footbed, ensuring exceptional comfort. In terms of comfort, this collection introduces our lightest low-top sneaker ever produced, weighing 20% less than its all-leather counterparts.

The attention to detail is evident in the trimmings, featuring strong graphic lines, signature spikes on the back counter, the ‘CL’ varsity logo on the colorful outsole, and the iconic red sole synonymous with the Maison’s unique style. Combined with the soft and flexible strobel sport’s lasting construction and a light cupsole, this shoe provides unparalleled comfort, cradling your foot like never before.

The carefully designed upper elements are seamlessly assembled onto a stretchy, lightweight, knitted tongue. With its sporty technical silhouette, the ASTROLOUBI boasts innovative construction techniques. Each iteration showcases a captivating blend of materials and textures, including luxurious smooth calfskin leather, soft suede, sleek satin, and laminated nappa. This exciting shoe collection is available in five vibrant colorways, featuring 90s brights, cool pastels, and a minimalist version for those seeking a pared-back look. Introducing the ASTROLOUBI: A bold, 90s street-style inspired silhouette that draws inspiration from the iconic basketball and skate sneakers of that era.
